EXPERTISE



After graduating as a Design Manager in 2010 with a specialization in marketing, Kaylee has worked as a consultant for clients across Europe, with know-how in FMCG, Fashion/Textile, Retail/Food, Telecom, Durable Goods, Travel/Leisure, among many others. Since, Kaylee has enabled organizations improve efficiency and effectiveness across various design-related functions, including R&D, Communication, and Marketing, by providing inspiring solutions and successful strategic implementation of marketing, design, and innovation initiatives on all levels within the company.


Kaylee holds a undergraduate degree in Design Management, with a specialization in Marketing,

from the Lucerne University of Applied Sciences and Arts (CH) and a Business Management degree from

Nova School of Business and Economics (PT). Today, Kaylee works as a freelance marketing, design and

innovation management consultant based out of Lisbon, Portugal.

For a more detailed portfolio, please contact Kaylee directly.



Social Media Strategy
& Management



Competitor Benchmarking



Consumer & Trend Research



Tool & Process
Optimisation



Design Management
Awareness & Training



Training / Workshop / Event Planning



Portfolio Architecture



Value Conception



TEACHING & LECTURES



10/2015 ITC15 (Innovate, Connect Transform) with Startup Europe at Beta-i (PT)

05/2015 Round Table Discussion at Nova IMS Design Thinking Conference (PT)

2014 Grow Cross-Company Program II Norway in cooperation with Norwegian Design Council (NO)

2014 Grow In-Agency Program I Germany with Lothar Böhm (DE)

04/2014 "The Future of Retail Shopping" for the DM European Student Network at Carrefour (FR)

04/2013 Grow Seminar for IDEA (Interdisciplinary Education Agenda) At Shenkar University (ISR)

11/2013 "Design Management in Practice" at the Lucerne University of Applied Sciences & Arts (CH)



I highly recommend Kaylee. She is a real team player and would make a great asset to any organisation.



Marjolein de Wilde, ​Management Consultant in Innovation & Design, Independent




Besides being a joy to work with, Kaylee is a take-charge person who is able to present creative ideas and communicate the benefits. She proved to be capable of working under stressful circumstances while delivering high quality work under pressure for several large, international client projects.



Rita Silva Martins, ​Head of Strategic Planning, Ogilvy & Mather



Kaylee is a very enthusiastic, curious, and dedicated person. She was a very good addition
to a high-performing team and it was always fun working with her.



Florian Weiss, Design & Innovation Management Consultant, PARK Guiding Design Leaders



Kaylee has supported a number of our design management education programs internationally.
She went the extra mile to make sure that everything, all the way to the super tiny details,
was in place to put our students in the optimal situation to learn. Combining her caring people orientation with solid knowledge of design management, she contributed to the programs on many different levels.



Freek Wallaard, Business Developer, GROW Design Education



Kaylee facilitated a complex and diverse team during a year long design management course.
Her organization and structured approach was complimented by her dedicated yet affable approach to both people management and the studious demands of the course.
A pleasure to work with, her understanding of design management and the practical application of the modules of the course, resulted in a great success for all of the participants



Andy Duffy, Creative Director, Lothar Böhm


Kaylee Gruber | Marketing, innovation & design


lisbon based, globally focused